Lionel Messi, who broke records on the football field, is now proving his name to the world as a successful businessman. His income is not limited to salaries and advertising contracts, but has spread to many fields such as hotels, technology, fashion, media, sports and food and beverage.
One of Messi’s main businesses is the MiM Hotels hotel chain. This brand, which operates luxury hotels in major tourist destinations including Spain and Andorra, has become a strong name in the European tourism industry.
Messi invests in sports and technology companies through Play Time Sports-Tech Hold Co, which was founded in 2022. His investments have been in future fields such as artificial intelligence (AI), sports data analysis, and sports technology.
Messi has also built a fashion and lifestyle brand called The Messi Store. The brand, which sells clothing, shoes and has become popular with consumers around the world.
In 2024, he introduced the Más+ by Messi sports hydration drink, which also successfully entered the market. The aim is to provide athletes and their daily lives with a healthy water and electrolyte-replenishing drink.
Moreover, Messi has also entered the field of films, documentaries, sports content and digital creation through the media production company 525 Rosario.
In addition, he is expanding his business network through sports clubs, real estate, restaurants and other business investments.
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