The International Cricket Council (ICC) today announced that ICC cricket rights in Sri Lanka up until the end of 2025 have been awarded to MTV Channel (Private) Limited.
MTV will exploit the broadcast rights via their free to air channels, TV1, Shakthi TV and Sirasa TV. The digital rights will be exploited via www.sirasatv.lk and by icc.tv enabling more fans to watch ICC world events over the next two years.
The MTV network covers a large proportion of the Sri Lankan population with channels covering the main three languages in the country and a dedicated sports channel carrying live broadcasting of all major sporting events.
The events covered in the deal are the ICC Men’s T20 World Cup 2024, ICC Women’s T20 World Cup 2024, ICC U19 Women’s T20 World Cup 2025, ICC Men’s Champions Trophy 2025, ICC World Test Championship Final 2025 and ICC Women’s Cricket World Cup 2025.