Sri Lanka Cricket (SLC) wishes to announce the appointment of ThinkCube Systems (Pvt) Ltd,
in consortium with Content I Asia (Pvt) Ltd, as the official Broadcast and Events Rights Partner
for its domestic tournaments and inbound tours of the Sri Lanka Youth and Emerging Teams.
This partnership, effective from April 24, 2025, represents a significant milestone in the
continued growth and visibility of Sri Lanka’s domestic, youth, and emerging cricket.
The agreement grants the consortium the exclusive rights to broadcast and manage the
following events.
1) All Men’s Domestic Tournaments
2) Inbound tours of the Sri Lanka Men’s ‘A’ Team, Emerging Team, and Under-19 Team
3) Inbound tours of the Sri Lanka Women’s ‘A’ Team and Women’s Under-19 Team.
The matches will be shown live on Talent TV (free-to-air), the official channel of ThinkCube
Systems (Pvt) Limited, and also available on the channel’s OTT platform, www.talenttv.lk and
Sri Lanka Cricket YouTube Channel.
Talent TV is accessible island-wide via frequencies UHF 47 (Island-wide), UHF 22
(Colombo), UHF 28 (Southern Province), UHF 32 (Karagahathenna), and UHF 56
(Ratnapura).
“This partnership represents a transformational shift in how we promote and showcase
domestic, Sri Lankan youth and emerging cricket. With this collaboration, fans will be able to
watch these matches live, offering greater visibility to our players and their performances,”said Mr. Ashley De Silva, CEO of Sri Lanka Cricket.
Sri Lanka Cricket is confident that this partnership will significantly broaden the reach and the
exposure of its domestic, youth, and emerging cricket, benefiting all stakeholders, including
players, fans, and sponsors.
“This long-term alliance ushers in a fresh era for Sri Lanka’s domestic game. By pairing
enhanced production and broadcast quality with our own nationwide free-to-air channel
“Talent TV” and partnerships with leading international broadcasters, we will bring every
match into homes across the island and to audiences worldwide. Our approach maximizes
commercial value, drives digital and OTT engagement, and most importantly gives emerging
local talent the platform and exposure they need to shine and advance. We are committed to
seamless tournament delivery and the sustained growth of the game,” said Mr. Damitha
Kariyawasam, Director of Thinkcube Systems (Pvt) Ltd.
Under the initial phase of the partnership, several key tournaments have already been
successfully broadcasted, including: The Major Club T20 Tournament | The Major Club 50
Over Tournament | The Tier B Clubs T20 and 50 Over Tournaments | The Sri Lanka Under-19
Youth League.
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