Denta Teen, a sub-brand of Denta by Darley Butler & Co Ltd, will be the title sponsor for the Sri Lanka Tennis Association (SLTA) International Tennis Federation (ITF) Junior Tennis Inventiveness (JTI) Cool Tennis Programme for one year.
The SLTA, the second oldest tennis association in Asia, has a long tradition of developing top-tier players and popularizing tennis nationwide. Darley Butler, founded in 1848 by Edward J Darley and Samuel Butler,
In the beginning exported tea and coffee. The partnership became a limited liability company in 1920 and was acquired by EB Creasy & Company PLC in 1967. Denta Teen, under the Denta variety by Darley Butler & Co Ltd, is designed for growing teeth and hands.
The SLTA ITF JTI Cool Tennis Programme provisions young players with training and competition opportunities. The programme targets children aged 10 and below, offering early exposure to tennis and development long-term engagement through tournaments and workshops.
These programmes teach life skills like discipline, teamwork, and pliability, making tennis accessible to everyone. Over 25 annual Cool Tennis Tournaments attract over 6,000 participants, crucial for identifying future stars.
The program consists of developmental activities across Sri Lanka, as well as introductory lessons, parents’ workshops, and administration sessions. Denta Teen is committed to promoting health and well-being among young athletes, partnering with the SLTA to support the community and raise awareness.
SLTA President Mr. Iqbal Bin Issack conveyed gratitude for Denta Teen’s sponsorship, emphasizing its transformative potential. Brand Manager Mrs. Shehani Martinus highlighted their dedication to empowering future generations through sports.
The SLTA requests all tennis lovers to participate in the programs, building a strong foundation for the future of tennis in Sri Lanka.
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